Posted tagged ‘meditating’

Dreamtime: You Need It To Work Best

January 14, 2008

You’re a marketer for an agency or in a corporate setting; or you’re a small business trying to handle your own marketing and communication.

I bet I can describe your day: Rush in, fire up the computer, check your schedule for the day’s tasks; have a meeting; get rolling on the stuff that’s piled up since you last left. Grab a quick lunch. Maybe read some back stuff that’s been untouched for a while. Back to work.

Suddenly it’s over and you’re joining the commute back home.

Any dream time in there? Not likely.

But here’s a business secret I was given by a business exec a long time ago before people talked about such things: Take some time each day and spend it dreaming.

Every day he (in those days, they were always a he), would close the door, tell his secretary to refuse all calls, lay down on a couch and just dream for an hour. Nothing else. Just random thinking. This guy was at the top of his game, and said that was why.

I’ve tried to follow his advice ever since, with mixed success. I’m not perfect and there were too many times when I let tasks take over from my real work, which was creating ideas. But I always went back to it.

You should too. Unless you’re performing some physical labor, ideation, problem solving, thinking, mulling — dreaming — is what your job is really all about. The rest is all just implementation and follow through.

Here are several ways to build dream time into your daily life:

Self hypnosis: This is extreme relaxation that allows the subconscious mind to go to work, usually in a very visual way that’s almost like a movie running in your head. The beauty of it is it can be directed to a specific problem or subject. In self hypnosis, you create a special place in your mind, and pose a problem to yourself. Usually, someone or some thing, a kind of mental avatar, comes along to your place and starts telling you a story that helps you work it out. If you do this, it’s best to be hypnotized first by a professional so you can get into a hypnotic state quickly.

Meditation: Lots of people like this, especially now that yoga’s popular again. Meditation is in a sense the opposite of self-hypnosis in that it lets you “empty your mind” so that thoughts can just bubble up to the surface. You’ll never completely empty your mind, of course, because the mind doesn’t like to be empty: it’s wired to solve problems, so will immediately work on anything that’s bothering you. Just let the thoughts come.

Exercise: Lots of people do this, picking a time during the day when they can run, walk, work out, or whatever they do for exercise. But not many convert it to dream time. It’s suited to it though, because in most exercise you are going through repetitive actions that don’t require thought, which frees up your mind for other things. I’ve known several poets, writers, and others who do their best work when they’re exercising: all have shared one thing. They direct their mind to a specific task. So stop watching others while you’re working out, and start dreaming.

Creativity techniques. I’ve referred to these in a previous post. There are many creative thinking techniques that can be employed if you simply let yourself use them. To do so, you have to put yourself in a creative state: calm, uninterrupted, and open minded. This is what the athletes call in the zone, or what cognition experts call a state of flow.

The main thing with any of these methods is consistency. It’s difficult to dream at first because you’re not used to it, but like any muscle, the brain responds much faster if it’s used regularly. So, yes you’re probably busy, but you have to keep using your dreaming muscles if they’re going to work.

You’ll find after a while that it responds quite rapidly when you’re ready for your dream time.